(1) Council Directive 84/450/EEC of 10 September 1984 concerning mislead...
(2) The laws against misleading advertising in force in the Member States ...
(3) Misleading and unlawful comparative advertising can lead to distortion...
(4) Advertising, whether or not it induces a contract, affects the economi...
(5) The differences between the laws of the Member States on advertising w...
(6) The completion of the internal market means a wide range of choice. Gi...
(7) Minimum and objective criteria for determining whether advertising is ...
(8) Comparative advertising, when it compares material, relevant, verifiab...
(9) Conditions of permitted comparative advertising, as far as the compari...
(10) The international conventions on copyright as well as the national pro...
(11) The conditions of comparative advertising should be cumulative and res...
(12) These conditions should include, in particular, consideration of the p...
(13) Article 5 of First Council Directive 89/104/EEC of 21 December 1988...
(14) It may, however, be indispensable, in order to make comparative advert...
(15) Such use of another's trade mark, trade name or other distinguishing m...
(16) Persons or organisations regarded under national law as having a legit...
(17) The courts or administrative authorities should have powers enabling t...
(18) The voluntary control exercised by self-regulatory bodies to eliminate...
(19) While it is for national law to determine the burden of proof, it is a...
(20) Regulating comparative advertising is necessary for the smooth functio...
(21) This Directive should be without prejudice to the obligations of the M...